According to Software Blade, email marketing software is “crucial if you want to build a list of loyal, engaged customers.”
Below, we cover the best email marketing software and their features so that you can choose the best tool for your business.
Best Email Marketing Software
1. HubSpot Sales
– Best overall email marketing software
– Best for small businesses
– Best for medium businesses
– Best for enterprise businesses
– Best for B2B companies
– Best for bloggers
– Best free email marketing software
HubSpot Sales is the best overall email marketing software because it offers a comprehensive set of features that can accommodate businesses of all sizes. For small businesses, HubSpot Sales provides templates, automation, and reporting so that you can efficiently manage your contacts and grow your list.
For medium businesses, HubSpot Sales offers segmentation, lead nurturing, and sales intelligence to help you close more deals and increase revenue. For enterprise businesses, HubSpot Sales provides advanced features such as account-based marketing and workflow automation so that you can scale your marketing efforts.
HubSpot is well-known for its CRM software, of which the email component integrates seamlessly.
2. Constant Contact
– Best for email list building
– Best for event marketing
– Best for nonprofit organizations
– Best for ecommerce businesses
Constant Contact is the best email marketing software for building your email list because it offers a free trial and a wide range of features to help you grow your list. For event marketing, Constant Contact provides tools to help you promote your events and sell tickets online.
For nonprofits, Constant Contact offers discounts and specialized features to help you fundraise effectively. For ecommerce businesses, Constant Contact provides Abandoned Cart Recovery and Order Notifications to help you boost sales.
3. SendinBlue
– Best for email marketing beginners
– Best for small businesses
– Best for medium businesses
– Best affordable email marketing software
SendinBlue is the best email marketing software for beginners because it offers a free plan and a wide range of features to help you get started.
For small businesses, SendinBlue provides automation, segmentation, and reporting so that you can efficiently manage your contacts and grow your list.
For medium businesses, SendinBlue offers lead nurturing, sales intelligence, and advanced segmentation to help you close more deals and increase revenue.
4. Drip
– Best for ecommerce businesses
– Best for lead nurturing
– Best for sales intelligence
– Best for advanced segmentation
Drip is the best email marketing software for ecommerce businesses because it offers a free trial and a wide range of features to help you boost sales.
For lead nurturing, Drip provides automation and reporting so that you can efficiently manage your contacts and grow your list.
For sales intelligence, Drip provides tools to help you close more deals and increase revenue. For advanced segmentation, Drip provides tools to help you target your messages and personalize your emails.
5. GetResponse
– Best for small businesses
– Best for medium businesses
– Best for enterprise businesses
GetResponse is the best email marketing software for small businesses because it offers a free trial and a wide range of features to help you grow your list.
For medium businesses, GetResponse provides automation, segmentation, and reporting so that you can efficiently manage your contacts and grow your list.
For enterprise businesses, GetResponse provides account-based marketing and workflow automation so that you can scale your marketing efforts.
Conclusion
Now that you know the best email marketing software for your business, it’s time to get started!
Choose the tool that best fits your needs and start building your list today.